One of the very cool developments in fishing is how social media has changed how advertisers reach anglers. A key component to the social media strategy is content marketing. These advertisers are putting money into developing great content that all of us avid anglers are more than happy to devour.

One of these efforts is the Geobass web series, which chronicles the exploits of an A-Team of traveling fly fishermen in search of exotic bass fishing in the most remote of locations. There is the obvious peacock bass in the Amazon episode, but I never even knew there was such a thing as a Rainbow Bass. Follow the Geobass team to the little known Mosquito Coast in search of this elusive species.